Mahindra’s Latest SUVs Achieve 5-Star Bharat-NCAP Ratings, Setting New Safety Standards

Introduction

Mahindra & Mahindra Ltd., a leading SUV manufacturer in India, continues to push the boundaries of automotive safety and innovation. The company’s latest models—Thar ROXX, XUV 3XO, and XUV400—have all received 5-star safety ratings from the Bharat New Car Assessment Programme (Bharat-NCAP). This recognition further solidifies Mahindra’s commitment to producing some of the safest SUVs on Indian roads.

Among the highlights, the Thar ROXX has become the first body-on-frame SUV to receive a 5-star Bharat-NCAP rating, achieving the highest score for any internal combustion engine (ICE) vehicle tested under the programme. Meanwhile, Mahindra’s compact SUV, the XUV 3XO, and the all-electric XUV400 also performed exceptionally well, reaffirming Mahindra’s leadership in SUV safety.

Unpacking the Safety Scores: A Benchmark Achievement

Thar ROXX – A New Standard for Rugged SUVs

The Mahindra Thar ROXX has made history by becoming the first body-on-frame SUV to receive a 5-star safety rating from Bharat-NCAP. The results are nothing short of remarkable:

• Adult Occupant Protection (AOP): 31.09/32
• Child Occupant Protection (COP): 45/49

These scores establish the Thar ROXX as a top-performing SUV, setting new benchmarks for the safety of rugged, off-road-focused vehicles.

XUV 3XO – The Safest Compact SUV?

Mahindra’s XUV 3XO, an advanced compact SUV, has also excelled in the Bharat-NCAP crash tests:

• AOP: 29.36/32
• COP: 43/49

The XUV 3XO stands out as one of the safest compact SUVs in India, offering class-leading safety features that ensure maximum protection for occupants.

XUV400 – A Leader in EV Safety

As electric vehicles (EVs) continue to gain popularity, safety remains a critical factor. The Mahindra XUV400, the company’s first electric SUV, has secured impressive safety scores:

• AOP: 30.377/32
• COP: 43/49

The XUV400 now stands as one of the safest EVs available in the Indian market, providing top-tier occupant protection while promoting sustainable mobility.

What Makes These SUVs So Safe?

Thar ROXX: Built for Maximum Protection

The Thar ROXX combines off-road prowess with uncompromising safety. Key safety features include: ✔ Six Airbags – Ensuring all-around occupant protection. ✔ 3-Point Seatbelts for All Passengers – A crucial addition for reducing injury risks. ✔ Electronic Stability Control (ESC) – Enhances vehicle stability under various driving conditions. ✔ Level 2 Advanced Driver Assistance Systems (ADAS):

• Automatic Emergency Braking (AEB)
• Lane Departure Warning & Lane Keep Assist
• 360-Degree Surround-View Camera with Blind View Monitor ✔ Tyre Pressure Monitoring System (TPMS) – Helps maintain optimal tyre pressure. ✔ Brake Locking Differential (BLD) – Enhances stability and control in off-road situations.

XUV 3XO: Compact Yet Exceptionally Safe

Despite being a compact SUV, the XUV 3XO is packed with over 35 standard safety features, including: ✔ High-Strength Steel Structure – Reinforced for superior crash resistance. ✔ Six Airbags – Ensuring front and side-impact protection. ✔ ISOFIX Child Seat Anchors – Provides added safety for young passengers. ✔ Electronic Stability Control (ESC) – Improves vehicle handling in emergencies. ✔ 360-Degree Surround-View Camera with Blind View Monitor – Enhances driver awareness. ✔ Level 2 ADAS – Offers multiple safety assistance features for improved road safety. ✔ All-Around Disc Brakes – Ensures superior braking performance.

XUV400: Electrifying Safety

As an electric SUV, the XUV400 prioritizes both performance and safety. Key safety highlights include: ✔ Six Airbags – Standard across all variants. ✔ ISOFIX Child Seat Anchors – Ensures secure installation of child seats. ✔ All-Around Disc Brakes – Provides precise braking control. ✔ Reverse Camera with Adaptive Guidelines – Enhances rear visibility during parking and maneuvers. ✔ High-Strength Steel Chassis – Designed for maximum crash protection.

Mahindra’s Commitment to Safety

Mahindra’s safety philosophy is evident in its latest models. The company has consistently pushed boundaries to ensure its SUVs offer best-in-class protection. According to R Velusamy, President of Automotive Technology and Product Development at Mahindra & Mahindra:

“The 5-star Bharat-NCAP ratings for the Thar ROXX, XUV 3XO, and XUV400 reaffirm our mission to create world-class SUVs that offer both outstanding performance and unmatched safety. From pioneering the introduction of six airbags in 2011 to now leading the charge with multiple 5-star-rated vehicles, we continue to set new benchmarks for safety across all segments.”

Mahindra’s Expanding Portfolio of 5-Star Safety SUVs

Mahindra’s latest models now join the ranks of its other highly-rated SUVs, such as the XUV700 and Scorpio-N, which have also received 5-star Bharat-NCAP ratings. This solidifies Mahindra’s position as a leader in automotive safety.

With these new 5-star-rated models, Mahindra has effectively built a comprehensive lineup of SUVs that prioritize safety across different segments—from rugged off-roaders to compact city-friendly vehicles and environmentally conscious electric SUVs.

What This Means for Indian Consumers

1. Raising Safety Standards Across the Industry

Mahindra’s commitment to safety is influencing the broader automotive industry. With these high safety ratings, consumers will expect similar standards from other manufacturers, pushing the industry towards safer vehicle designs.

2. Enhanced Consumer Confidence

For buyers looking for SUVs, safety is now a top consideration. Mahindra’s track record of 5-star-rated vehicles gives consumers confidence that their investment prioritizes both performance and protection.

3. Leading the Charge in Electric Vehicle Safety

With the XUV400’s 5-star rating, Mahindra is setting new safety benchmarks for EVs in India, further promoting the adoption of electric mobility with safety at its core.

Conclusion: Mahindra Continues to Lead in Safety

Mahindra’s latest Thar ROXX, XUV 3XO, and XUV400 achieving 5-star Bharat-NCAP ratings is a testament to the company’s dedication to innovation and occupant protection. These models now stand among the safest SUVs in India, reinforcing Mahindra’s legacy of pioneering safety advancements in the automotive sector.

As Mahindra continues to push the envelope in vehicle safety, consumers can look forward to more secure, reliable, and technologically advanced SUVs in the years to come.

🔹 Looking to invest in a safe and reliable SUV? Mahindra’s latest 5-star-rated models might just be the perfect choice!